The Largest and Longest-running Board Sports and Beach Lifestyle Tradeshow.

Dive into a preview of some of the trending brands and products that will be making waves at Surf Expo January 2024!

Ocean Drive, Inc.
Booth #1359
Vintage Havana

Vintage Havana is a women’s streetwear company focusing on trends of the past, present and future. Our products range from novelty knit tops and sweaters to graphic tees, denims and printed dresses — and all offer a versatile assortment of fabrics and patterns. Our style translates as a fashion jetsetter setting trends from the east coast to the west coast and beyond. Our beautiful garments are premium quality that turn heads no matter what the place or time. 

Wellington Michael 
Booth #705
Take the beach with you everywhere you go.

Wellington Michael Williams was born and raised on the gorgeous island of Providenciales in Turks and Caicos.
Wellington has spent his entire life near the shoreline of his country.
His unique connection to the beach's obvious beauty and its more hidden gems inspire much of his artwork. Wellington's goal is to share the alluring magnificence of the ocean with the rest of the world.

Kid-U-Not, Inc.
Booth #2759
Quality Imprinted & Embroidered Sportswear for Kids

Fun kid tees and graphics for national parks, theme parks, zoos, aquariums, museums & souvenir stores

Booth #2351
The Most Popular Stickers, Hats, & Apparel

We make stickers featuring incredible art, and are one of the biggest manufactures out there. But customers wanted more of our art, so we put it on apparel, hats and other accessories. The popularity of TGT items is amazing. Yeah, we’re a sticker company, but, truly, we’re an art company.  

Mamala Surf
Booth #600
Mamala Surf Wetsuits

Changing women's cold water experience. Inspired by Mamala’s fearlessness, independence and determination we have created Mamala Surf. A woman focused wetsuit company stoked by three independent women. 

Mamala Surf supplies women, with a love of the ocean, all the functional and stylish wetsuits needed to pursue their surf adventures.

Howler Brothers
Booth #423
We are Howler Brothers. Heed the Call.

We are Howler Brothers. No. We aren’t really related by blood. But we are bonded by a whole bunch of things we love. Like surfing, classic surf culture, fly fishing, western wear, waves, world cultures, food and music.

We mash up all these things and more to create timeless apparel and accessories designed to help you and your friends heed the call - no matter whether that call is a big wave or a tiny ripple. 

Booth #1507

A revolution in skin protection against ultraviolet rays. The fabric is made according to Swiss technology and has the same effect as an SPF 35 cream. No more painful sunburns or hiding indoors until dusk. Our advantages are: PERFECT TAN, PERMANENT PROTECTION, ECO-FRIENDLINESS, FAST DRYING

Scala, DHC, & Cappelli
Booth #1958 & 1959
Dive into the wave of style! 

Elevate your selection of beach-ready hats and bags with Scala, DHC, & Cappelli. Our collection seamlessly combines fashion and functionality, offering styles from beach-chic to surf-ready. Dive into our latest headwear collection, a perfect blend of wave-inspired spirit and 102 years of hat-making expertise.

🌊 Join Scala, DHC, and Cappelli Straworld at Jan. Surf Expo Booth# 1958 & 1959 to discover the hottest trends in headwear. #SurfExpo #HeadwearTrends

Booth #1033
Join the Clean Ocean Movement

An estimated 33 billion pounds of plastic enters the ocean each year. We’re on a mission to stop this! Support this mission as a 4ocean retailer. Every 4ocean product sold pulls five pounds of plastic and helps fund daily cleanups and inspires action on behalf of our one shared ocean.

Booth #1010
The Next Step is Yours

Ipanema is a renowned Brazilian footwear brand known for its innovative designs and commitment to female empowerment. With a strong emphasis on fashion and comfort, Ipanema's collections embody the spirit of the modern woman who values both style and substance.

Uzzi Amphibious Gear
Booth #2601
Join us for a life worth living!

Uzzi Amphibious Gear began in 1995, envisioning a clothing brand inspired by Nature, Land and Ocean. Visit out booth to see our new styles including Nickelodeon kids clothing, Hawaiian shirts and Beautiful beach dresses.

Booth #639
Quality, Durability & Good Looks

Founded in 1954 in Surfside California, Katin takes pride in making California’s first surf trunk and continues its commitment to producing high-quality lifestyle apparel and durable surf trunks.

American Hat Makers 
Booth #1747
Come see our extensive collections and show specials!

For over half a century, American Hat Makers has been at the forefront of creating unique, luxurious artisan hats. Our extensive collections feature both fashionable and functional hats for men and women.

HUK Performance Fishing 
Booth #1059
Performance Fishing Apparel

 Huk Gear is the technical performance fishing company dedicated to making life on the water more enjoyable from the first cast to the last. We are your destination for best-in-class performance fishing gear. We offer a wide range of apparel and accessories for men, women and kids designed to enhance comfort, protection and performance for anglers and outdoor enthusiasts.

 Dutch American
Booth #3080
Wholesale Collectible Souvenirs

We offer an extensive collection of open-stock designs for your state and area. We specialize in developing custom designed pewter or domed photo emblems with your logo or theme. 

Booth #400
Stay Weird & Shine On

We created Shinesty for one reason and one reason only: To force the world to take itself less seriously.

Whether you are searching for a rare retro piece, enough neon to blind the 80s, or simply something that would make Chuck Norris weep with pride, Shinesty is here to help.

LA LEELA / Happy Bay
Booth #2738
La Leela: Unleash Your Beach Style with Vibrant and Chic Beachwear!

Dive into the epitome of coastal fashion at the La Leela Beachwear! Discover a captivating collection of men's and women's beach attire, blending style & comfort seamlessly. From vibrant sarongs to trendy beachwear, elevate your beach wardrobe with La Leela's distinctive designs that redefine coastal elegance. Join us and make waves!

Union of Surf
Booth #403
Join the revolution! Eyewear with sustainability, circularity & style.

Be part of our revolution in sunglasses. Dare to be different and stand out from the crowd. Union of Surf sustainable sunglasses offer high quality and style without costing the earth. Seeing is believing, come to booth 403 and join the revolution.

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